Grip Star has a new look…and it is getting serious praise.
Following a soft launch in late 2019, the high level of demand and growing recognition of Grip Stars seriously grippy anti-slip socks has seen the Australian owned company take the next step in its evolution.
Recently, Grip Star has begun rolling out it’s new look across its products, packaging and supporting digital platforms.
The most immediate of these initiatives is a new logo that draws upon the appearance of the grip panels that make Grip Star socks the choice of athletes seeking to raise their game.
The logo will now feature on the leg of Grip Star crew socks, while socks without the logo are still available for purchase to ensure athletes can comply with team uniform requirements if needed.
Grip Star has also rolled out a new website and online store interface designed to enhance the user experience of Grip Star customers across the globe.
The new branding will also feature in exciting new content initiatives on Grip Star’s social media channels.
Grip Star Director Joel Mulvenney said he has been delighted by the response to the new look Grip Star.
“We have been receiving great feedback about the new look of Grip Star socks and we thank everyone who has reached out about the new branding.”
“The design draws upon the look of our seriously grippy panels, turning them into the letters ‘G’ and ‘S’ so there is no mistaking who is getting the Grip Star advantage.”
“It is more than just a cosmetic change though. It is about providing the best product and the best experience for our customers.”
“We look forward to continuing our innovation and ensuring as many sportspersons as possible can benefit from Grip Star socks.”